Start-up Support
With a background in Engineering and Finance and nearly two decades in eCommerce, I’ve led European and global commercial and marketing teams across categories including Sporting Goods, Tech, Food, Toys, and Pet Care. That experience helps me spot high-potential consumer product startups and add value as an investor through practical, commercial guidance — especially around Amazon + DTC growth.
Through Lmo7 Agency, I also work hands-on with brands to improve AI search visibility and earn “digital shelf space” in tools like ChatGPT, alongside Amazon’s evolving discovery experiences.
Investments
Here’s a list of my seed investments to date. Some have succeeded with exits, some are growing, and some didn’t pan out. I expect 1 in 10 to deliver a 10X return and I will continue adding 1-2 SEIS investments to my portfolio each tax year.
Get in touch with me on LinkedIn if you have a promising consumer brand proposition and you are seeking SEIS investment.
Lmo7 Agency
The Lmo7 Agency helps challenger consumer brands improve visibility and performance across Amazon and LLM-led discovery. If you want to understand what customers are asking ChatGPT (and what brands the models are recommending), and turn that into content + ads that drive sales – that’s what we do.
For speaking opportunities and partnerships, please contact me on LinkedIn.
Let's create something great
Outside of work, I’m usually out running, most days, training for my next World Marathon Major. If you’re into running too, let’s connect on Strava.
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