Start-up Support
With a background in Engineering and Finance plus 15+ years in eCommerce, I’ve led European and Global teams across a diverse range of categories—from Sporting Goods and Tech to Food, Toys, and Pet Care. This broad experience helps me spot high-potential consumer product startups and add value through strategic guidance, especially in Amazon + DTC dual distribution space.
Investments
Here’s a list of my seed investments to date—some have succeeded, some are growing, and some didn’t pan out. I expect 1 in 10 of them to deliver a 10X return and I will continue adding 1-2 investments to my portfolio each each year.
eCommerce and Amazon LLM Optimisation Guide
If you’re interested in my insights on scaling a consumer products brand online through DTC and Amazon, with a specific focus on optimising for LLM (Large Language Model) search – sign up below to receive occasional emails and a free, downloadable three-page guide.
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